The Hardest Skill You Need to Master to Hit 6 Figures
If you're really trying to blow up in 2020, if you have already done the "all-the-things" strategy, and if you have been working with one foot in and one foot out, this is for you.
The tricky thing about business is that you have to make decisions, ALL THE DAMN TIME.
The skill I'm sharing with you today has enabled me to get really clear and concise with my decision making - and that's always going to move you forward faster.
One of the things I see hold up a lot of people is getting clear on the right decisions to make. The better you can get at figuring out how to make the right decisions, the better you can build up the trust within yourself to make the right decisions to grow your business in the way you want to grow, the easier business is going to be for you.
What causes so much turmoil in our brains is the constant internal debate that we're possibly making the wrong decision and feeling certain about what the right decision is for us.
The number one skill that I've mastered, and that's moved my business the furthest in the shortest amount of time, is…..
Investing.
Not investing in the way everyone in the online space talks about investing but looking at the investment of all of your resources - money, time, and energy.
The way you invest changes drastically depending on where you are at in your business. Think about investments in terms of monetary, time, and energetic investments.
The biggest energetic investments to consider are your "fucks".
The way I approach my business and make my decisions is that I have only so many fucks to give and after I've used those fucks, I have no more!
For my team and me, nothing is ever a problem because we only have so many fucks to give. One thing I see people invest a lot in is worry - which is a terrible investment that will never get you a return.
What does investing actually mean?
Contrary to what "Macy the Marketer" says, investing is meant to turn a profit, but investing is not as simple as everything you invest in WILL return a profit.
There's a difference, and that difference is you being clear on what you need to invest in to get the right return you want.
In the online space, we're often taught that investing, especially in a monetary way, is a magic pill - you throw money at something, and you immediately get a return.
If you invest in the right thing that's solving the right problem AND you're willing to show up, give it your all and be open to all of the lessons you WILL get a fabulous ROI on that investment.
But, if you invest in a way that is disempowering, i.e. it's not the right thing for you, you've bought it on a whim, you’re doing it out of fear or you're not willing or ready to show up for that thing, that’s when profits get lost.
In the last year alone, I’ve invested over $30k in my business.
I've returned that investment by at least four times. That's not because investing is a magic pill; it's because I invested in the right things that were solving the right problems, and I was willing to show up like a boss for those things to ensure I was going to make my return on those things.
I'm sharing this because I want you to see that there's a huge difference between investing from a place of scarcity and hoping this is the thing that's going to solve all of your problems, and investing from an empowered place knowing that you're the CEO, you're showing up as the CEO, you're making CEO decisions, you've already decided that this is the thing to get you where you want to go, and you're going to show up for this thing.
Unfortunately, investing is not a magic pill, and what I see happen so often is that when people invest in the wrong thing for the wrong reason, they don’t see the return and then they blame the idea of investing rather than the real problem underneath it.
As a CEO, you have to be willing to look at investments from the perspective of neutrality and detachment. That's how you learn from it, make better investments in the future, and decide what's going to be the best investment to move your business forward.
In my previous business, I had $10,000 on a credit card from investments that did not provide a monetary ROI -straight away.
I had invested in group coaching and masterminds, but what I really needed was individual support.
I still see this as a very worthwhile investment because I would not be so passionate about one-on-one and high-level support. I wouldn't know the things I know now about building a profitable business really quickly, and honestly, I really doubt I would have been able to create such incredible results out of the gate in this business had it not have been for those investments and the lessons I learned from them.
So, I really want to challenge you to really think about how you're investing in your business and where you've invested the most in your business in the last year or two years; monetary and nonmonetary.
One of the best shifts you can make in your business is seeing that your time is a much more valuable resource than money.
That shift enabled me to make much better decisions in terms of what resources I was investing in and where I was investing.
Action time!
I want you to sit down, grab a piece of paper, and write down the biggest resources in your business - time, energy, fucks, and money. Yup I mean right now love.
Then, look at where you've invested in each of these columns and what that return on investments has been.
I want you to stretch your brain a little bit here and look at your return on investment.
Hint:
There's always a return - it might be one you wanted, or it might be one you didn’t intend on receiving, but becoming more conscious of the investments you're making and how they HAVE returned an ROI is how you’re going to build up trust in yourself as a badass CEO who always makes the right decisions and who’s investments always come back to her 10 fold (feel free to borrow my belief!)
And I promise you this WILL increase the ROI you get from your next investment (and if you haven’t figured it out by now- how you’ll move your business forward WAY faster!)
This is the most valuable mindset and practical exercise you can do for your business to see where you're actually spending your time, money, and energy (fucks, too).
It will give you accurate data to see if your current investments are giving you the return you want.
And the good news is: If they're not, this is your opportunity to see where you should be investing your resources going forward.
Remember loves:
There's no such thing as a bad investment. There's always a return.
It's a matter of viewing it to see the lesson around it or not. I encourage you to reframe other investments you've made and look at how it's benefitted you in some way because it's going to empower you to make better decisions going forward.
It will build up your self trust and the level of trust you have in yourself and your business is always a direct correlation to the level of results you're going to create.
So, grab your paper again, take a look at where you're investing and if you see where you're not investing. And remember, just like EVERYTHING else in life, we can't expect a huge output if we're not putting in a large input.
Just like love, relationships and our health, we can't expect to put nothing in and get a huge return on it.
I’m SO proud of you for doing this work and I’d love to hear what comes up for you!
Tell us below or head on over to my group: The Purpose Driven Badass Entrepreneur and let us know how you go with this exercise so we can support you!